Not Just Another Training: 5 Unexpected Ways to Build Soft Skills that Stick!

In the field of care, human connection is everything—it’s what turns routine interactions into moments of comfort, trust, and dignity. Yet, too often, we assume that empathy, communication, and service come naturally when, in reality, they are skills that must be nurtured and developed. Research shows that 75% of job success is tied to soft skills, yet most training fails to build them in a way that truly lasts. And with 86% of employees and executives citing poor communication and leadership as top workplace failures, we can’t afford to leave these essential skills to chance.

In this interactive webinar, author Donna Cutting will explore why developing soft skills in your team is more important than ever—not just for better customer service, but for creating stronger leaders, deeper workplace connections, and a culture where people feel valued.

We’ll bust common soft skills myths, uncover why traditional training often falls short, and share five unexpected ways to develop these skills in a way that sticks—so your team doesn’t just learn them, but lives them.

Have you noticed that developing soft skills in your team can be…

🆇 Time-Consuming – Most training programs focus on theory, requiring hours of workshops but leaving leaders without a practical way to implement what they’ve learned.

🆇 Ineffective – Sitting through a lecture or watching a generic training video doesn’t translate into real-world behavior change.

🆇 Frustrating – A one-and-done training might feel like a quick fix, but without ongoing reinforcement, the message fades, and employees fall back into old habits—leaving you right where you started.

Because let’s face it – in the care industry, we tend to train for compliance rather than true skill development.

What if, in just an hour, you were equipped with five simple, proven ways to help your team build the soft skills that actually stick—from someone with real experience developing and leading soft skill programs that drive results? You’ll also learn how to develop these critical skills in your team in just 15 minutes or less a week.

What you’ll walk away with:

Why “telling” isn’t training—and what actually works

Most organizations assume that if they tell employees to provide great service, they’ll just do it. But soft skills don’t work that way. I’ll show you why “death by PowerPoint” falls short and what you can do instead to help your team develop real, lasting customer service skills.

Five unexpected ways to make soft skills stick

Most training fades fast because employees don’t get to practice what they learn. I’ll introduce five unique, practical ways to help your team develop soft skills that don’t just sound good in a training session—but actually show up in daily interactions with customers and co-workers.

How to build soft skills in just 15 minutes a week

Soft skills training doesn’t have to mean long workshops and overwhelming manuals. I’ll share a simple, effective method to reinforce customer service skills in just 15 minutes a week—so your team keeps learning without losing valuable time.

My goal for you:

To leave this training feeling confident, equipped, and excited to develop your team’s soft skills in a way that actually sticks—without wasting time on boring, ineffective training.

Don't Just Take it From Me:

Hi, I'm Donna!

I’m Donna Cutting, a customer service and leadership expert, speaker, and author of three books on customer and employee experiences. As one of the Top 30 Global Gurus in Customer Experience, my team and I have spent the last two decades developing and delivering customer service and leadership programs that drive real behavior change—leading to increased employee engagement, higher retention, shorter sales cycles, and even improved clinical outcomes related to service.

Our programs are used throughout the United States, South Africa, Canada, Spain, and Australia, helping organizations transform the way they serve both customers and employees. I’m passionate about moving beyond boring, ineffective training to create practical, engaging, and results-driven experiences that truly make a difference.

Now, imagine this: instead of feeling frustrated that your team isn’t delivering the service you know they’re capable of, you’re leading a workforce that’s engaged, confident, and consistently providing exceptional care. Picture a workplace where employees don’t just show up—they show up with purpose, passion, and the skills to truly connect.

That’s the power of building soft skills that stick.

Join me on April 24 at 3 PM Eastern Time for this free webinar that will show you how to transform your team’s customer service and leadership skills in a way that actually lasts—in just 15 minutes a week. I’m here to help guide you on the journey to developing a workforce that’s engaged, confident, and consistently delivering exceptional care. It’s more than possible, and it all starts with registering for the webinar—your first step toward lasting change!